Julie O’Yang: on the cutting edge of trends — Take a privileged peek of our dazzling approach of the subjects!!!

!!XiN magazine autumn edition out now!!

Editor’s Letter 

Autumn is about confidence



Designers want us to dress like spring, in billowing things. I, for one,  don’t feel like spring. I feel like a second spring when every leaf is a flower. Indeed, warm red autumn has a different sense of sexuality, sense of  fun, or sense of what’s cool, sexy or tough.

Recently, an artist friend of mine and I had a conversation over the telephone. He said in a sort of bold way: “I tell you the truth. Art produces ugly things that frequently become more beautiful with time. Fashion, on the other hand, produces beautiful things that always become ugly with time.” Obviously, I couldn’t resist taking a seat offered to me and answered, “So why don’t we change our time this time and set the clock to suit us?”

People, it really is that simple! XiN’s autumn edition is clearly about changing time, about change. It is our sophisticated effort to reverse the accepted dynamics and to place Asia in the center with a BIG idea. For XiN, China/Asia is in the center. I think that’s a very different perspective. China as a country that has taken a lead in world affairs has to have a touch of iron about her: but this time the iron is soft. It’s about sharing. We share ideas. From culture to economy, from art to business concept, XiN’s autumn edition covers a variety of subjects that shows the spectrum of our contemporary life. XiN’s softness and toughness contribute to our global community. XiN is about  identity but it is not. Our new perspective is something very organic and authentic. We are here, we are from here, we are of here and that will naturally show. We are new, and the new always decides what’s familiar. XiN is a rebel, but one with a cause; one that is louder, more confident and eloquent because we know what we stand for. It is said that French women have been made beautiful by the French people  – they are very aware of the way they move and speak, they are very confident about who they are. French society made them like that. I would say that Chinese men and women are made beautiful by our times and our globalizing world! Let’s start to shine today!

In the autumn you choose and harvest. It’s a smile, it’s a kiss, it’s a sip of wine… The eternal autumn shall not fade. I fall for you, my lovely autumn – I fall for you, XiN and XiN’s bright, sexy, inspiring audience!

In XiN’s autumn edition the following articles:

Designed in China: “China has become the second largest economy, the world wants to know more about China. This is perfect timing for Chinese contemporary design to decide its main priority: to define who we are on our terms. This goes for Chinese contemporary culture in general, from literature to the film industry, from visual art to music to indie pop. It is uniqueness and freshness born on the stage of a global/glocal economy. And the new always decides what’s familiar!”

XiN’s wine story: the Chinese grape wall vs. the world

Hidden treasures of Beijing

The meaning of luxury

Polo and its Asian origin

Movie star Hu Bing defines the Chinese gentleman

The Dutch from a Chinese Perspective

North Sea Jazz goes China!

City of the sun/Buildings with a heart

& more powerful, more open China economy

Julie O’Yang | Editor-in-Chief


XiN Media
Badhuisweg 74
2587 CL The Hague
The Netherlands
XiN: You know China from here! 




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3 responses to “Julie O’Yang: on the cutting edge of trends — Take a privileged peek of our dazzling approach of the subjects!!!

  1. Robert Masterson

    I would love to write for you after everything and after all. But what? What could I write?


  2. Wan Rong! One of my heroines… Go Robert, go!

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